Transform your Brick & Stone with the Timeless, Old World Art of German Schmear!
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Welcome To ETX Texas German Schmear!
Hi, I’m Jess, owner of ETX German Schmear! After purchasing our beautiful home here in East Texas, we knew we wanted to give the old brick a refreshed and updated look.
Fortunately, my brother owns a very successful German Schmear business. Unfortunately, it was in another state. When we reached out to local contractors, many either didn’t know what German Schmear was or had never actually done it before.
After talking it over with my brother, we decided to bring the German Schmear industry to East Texas. I grew up in a general contractor family and knew I could take this business on. After lots of training, guidance, and practice, ETX German Schmear was born.
We love providing this in-demand skilled trade to the homes and families of East Texas. Transforming old, tired brick and stone into timeless, stunning works of art is our true honor and passion. We can’t wait to work with you!


Why should you turn your brick & stone into a beautiful German Schmear masterpiece?
German Schmear is healthy for porous surfaces because it allows your brick and stone to breathe and naturally expel water. This is especially important in our East Texas climate, where trapped moisture can lead to water buildup and mold.
It is also maintenance-free and never has to be redone down the road, unlike lime wash or paint.
With customizable coverage, you can still let the natural beauty and character of your brick or stone show through while achieving a timeless, old-world look that has been loved for thousands of years.
Remodeling your old brick or stone with Timeless German Schmear can also add lasting beauty and value to your home!
Ready To For A Quote?Here's how we help turn your Old brick & stone into Old World Art!
- 01
Choose A Style
It’s important that our work matches your vision. We will go over our coverage styles with you (light, medium, or heavy) before we get started. German Schmear mortar is white and your overall look is determined by how much mortar coverage you want on your brick or stone. Customization is our specialty.
- 02
Cover & Prep
The schmearing process can be messy so our crew meticulously covers the areas around our workspace to ensure the mortar only goes where it’s supposed to.
- 03
Coverage
Our crews are trained to apply the correct amount of specialty mortar that fits the style of German Schmear you have chosen. With that said, every home is different and weather, types, and color of brick or stone, and location of your project are some factors that can affect the final product. The process is not an assembly line, rather it’s an artistic journey. We fill every grout line, cover cracks, and go over the face of each brick or stone to get the final result.
- 04
Dry Time
Depending on the current temperature, the dry time can be as short as a few hours up to a full day or two. You will notice that the mortar goes on a beige or even grayish tone but once dry it will turn to a beautiful white.
- 05
Clean up
After we are finished, we will take extra care to clean up all of our mess, plastic, and materials and haul away any trash. We will also clean up any drops of mortar so it looks like we were never there. We even sweep, vacuum, and mop can’t beat that!


Interior Fireplace
Our Process
- Initial Consultation: Identified the client's needs and their goals for future growth.
- Design Integration: Ensured the extension matched the original structure.
- Construction: Built the extension with high-quality materials.
- Interior Finishing: We integrated the new space with the existing interiors, enhancing functionality and aesthetics.
Exterior
A bespoke 5-bedroom residence designed with modern elegance and functionality. This project involved custom architectural features, high-end finishes, and sustainable building practices.
Our Process
- Design Consultation: Collaborated with the client to understand their vision.
- Planning & Permits: Managed all necessary approvals and planning stages.
- Construction: The build was executed with meticulous attention to detail, ensuring every aspect was perfected.
- Final Touches: Installed premium fixtures and completed interior finishes.



German Schmear Process
Measure Your Project
We provide a free, no obligation quote! We will setup a time that works best with your schedule to stop by and take measurements of the project you would like for us to do.
Choose A Style
Light, Medium, or Heavy Schmear? Each one is unique & beautiful! We will show you examples of each style & help you choose the most stunning option for your specifc project.
Complete Your Project
It's project day & we're here to schmear! The website will be taped off, prepped and protected. With an eye for detail and an artistic touch, we work diligently to provide you with your chosen schmear style.
Making Brick & Stone Beautiful with The Art Of German Schmear
Check Out Our Recent Projects!
Brown Brick - Fireplace


Red Brick - Fireplace


Exterior - Furnace


Interior - Backsplash


Exterior - Red Brick


Interior - Red Brick Fireplace


Exterior - Red Brick House


Exterior - Red Brick House


Interior - Fireplace


Interior - Wall


Interior - Blacksplash


Interior - Fireplace


Not Convinced? Hear What Our Clients Have To Say!
"My husband and I just built a new home and we decided to German Schmear our indoor fireplace and kitchen backsplash. We used Jessica Call and so glad we did. If you are interested in this amazing look/product hit her up you won't be disappointed!! She was in and out in a timely manner and I must say out of all the contractors the only one who cleaned up after herself!!!!! We love ours!!!!! So glad we chose German Schmear from the best!"
Brandy W. Home Owner"We got the face [of the fireplace] back on! We love it so much!! My husband says we will have to save up to do the other side now!"
Kristina M. Home Owner
Frequently Asked Questions
German Schmear is permanent and will last a lifetime. Since it is a mortar product, it will last as long as the mortar holding your brick together, and that's been known to last hundreds of years! Constant water or sprinklers will erode it over time. So It's best to keep the water at bay to keep it looking great for years.
German Schmear will not fade at all. The color is not a tint, it is a white aggregate stone that is crushed to make the color so it will never need to be re-coated or sealed either!
Because German Schmear is not a tinted product, you will never have to do maintenance to keep it looking new. it is a white aggregated stone that's crushed to make the color so it will never need to be re-coated or sealed either. Maintenance is as easy as washing it with a hose every once in awhile just to wash the dust off.
Our crew is happy to secure loose bricks, but we don't replace bricks that have been lost or completely broken. It's best to have a mason come to take care of that before we arrive.
Each job is different, but most fireplaces can be done in a day or less and the average home is roughly 3-4 days. We will meticulosity tape off and put plastic around the job site to keep it clean and ensure everything is cleaned up before we leave. Our crew will literally touch each brick a minimum of 4 times during the process, so good things take time. Initial dry time is only a few hours, but will be 100% dry in 1-2 days.
Since German Schmear is a mortar, it an be removed only with muriatic acid. This means that if you have an area that needs to be lightened with more brick showing, this is possible. However, a total removal of the mortar is not possible since it is meant to be a permanent solution.
Our process should mitigate the possibility of not liking your German Schmear final appearance. We will have you review previous jobs and confirm the style you are looking for. After that, we will have you check the first portion of the job as we get going so you can confirm the style matches your taste. After that, we can go back and touch up certain area's for uniformity if necessary. Our goal is 100% customer satisfaction and so far we've never had a customer not love their home's transformation.
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